header
Play Video
padding

IDEA

Many people think kids only care about getting presents during the holidays. 
We conducted a social experiment to find out if that’s true. 

RESULTS

We talked to hundreds of kids. Nearly 80% chose to give.
 
Toy sales at Walmart increased by 8%. 
We like to believe many of those were donated.
 
We got over 65 million media impressions.
 
And one tweet from the Terminator.  
 

SOCIAL RESPONSE

We challenged parents to ask their kids what they would do and share their videos with #FillTheTruck.

The FILM

Play Video
padding
FOOTER